• About

  • |MIND|
    Under the slogan 'Neat and Proper', we pursue a 'minimalism' which attempts to avoid any extravagancy or superfluousness in design. Here, 'minimalism' does not delete or affect the original function and form of design, but rather minimizes the unessential parts that modern life does not require. Moreover, it not only focuses on the aesthetics, but also considers the practicality of the products.


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    |DESIGN|
    The logo design, inspired by an empty plate, means we will fill vacant space with things simple and organized. This also reflects on our key philosophy that even with the same ingredients, the taste of the dish and furthermore the consumers¡¯ decision depends on how the ingredients are put together and cooked.

    The product design is founded on the solidity of military style and the need for practicality in outdoor activity. It aims for the essence of ¡®minimalism,¡¯excluding needless techniques and dramatization. Regarding its internal design and structure, ¡®utility¡¯ is the core value. For instance, storage spaces are well-divided in terms of modern usage.

    We wish to progress a slowly evolving design, rather than a short-lived one which blows away with the trend. We will steadily and consistently work towards nurturing BLANKOF¡¯s very own design value.


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    |QUALITY|
    The product is made of high quality materials, but that is not the end of it. We absolutely understand the function and connection that the materials have with the completed product, and deliberately choose the materials in that context. Customers will naturally experience this value by actually using it over time, which in result makes it a¡®real¡¯ high-quality product. Furthermore, each product they offer is numbered with six digits by LION Co.¡¯s C-71, which ensures authenticity to their valued patrons.


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    |OBJECTIVE|
    With connections with a variety of cultures like fashion, design, photography, and music, we will always try to produce something new. As a part of the big picture of cultural progress, we wish to contribute to a positive growth of culture by introducing new styles and interacting with others in the field.



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    |PROFILE]
    Company Name : BENEDEF INNOVATIONS Co.
    Showroom : SLOW STEADY CLUB, 130-1 Palpan Jongno-gu, Seoul, Republic of Korea
    Open : 12:00 - 20:00
    Website : http://www.blankof.com
    Email : contact@blankof.com
    Founded : September 30, 2011
    Design director : Won Derghyun


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